Zozomarket is a c2c platform for fashion goods.
1. Pictures on the landing page draw taps to items of user interests before a price is seen.
2. Lack of menu and emphasis on pictures asks the user to scroll and allow a very quick browse.
3. The only words on the page act as branding. White backgrounds for item photos clearly define the item and make a seamless flow for flicking through. It’s easy to navigate even upon first open.
4. The search menu focuses on categories rather than a word search pulling in customers without a targeted item, contrary to rival c2c platform Mercari.